What Makes A Great Website

There are well over a billion websites active across the internet today, with more being created every single day. For businesses this means that standing out from the competition is harder right now than it’s ever been.

Now whilst it’s true that 99.99% of those billion plus websites will have nothing to do with your business whatsoever; I can guarantee that no matter what industry you're in, the competition for online exposure will be fierce, so you need to make sure that your online presence is geared up to attack that competition, and come out on top.

So with that in mind, how can you ensure that your website stands out from that competition and gains the exposure needed for success in today’s online landscape? Below, are 4 key points that we believe will enable you to make sure that your website is setup to dominate your marketplace and generate the exposure needed to enable your success.

Point 1 - Kick Ass Design

First impressions matter online, you only have a few seconds to capture the attention of someone who lands on your website, this is where a kick ass design comes into play. Your website needs to look great, its fundamental. Working with a top end graphic designer and developer will help you to achieve this, lean on the expertise of those who do this day in day out.

Point 2 - Keep Conversion in Mind

Once you have the attention of your visitor you need to lead them down your conversion funnel. By that I mean make it incredibly easy for them to find what they want and then either contact you or buy your product - with as few steps as possible. There is nothing worse than gaining the attention of a prospect, only to leave them aimlessly scurrying around your site looking for the next step, to the point that they become frustrated and move on to the competition.  

Point 3 - Have The Best Content

Content is king blah blah, we have all heard the phrase. The trouble is it doesn't explain anything! The fact is, web content boils down to one simple truth - in order for your website to perform well you need to provide your visitors with content that answers their questions better than anyone else, it's as simple as that. Find out what people are looking for when searching your marketplace, then craft engaging, unique content to specifically answer their queries.

Point 4 - Market Your Website

Ok so you have a well designed website that’s highly converting with the best content, it’s a great start. Now you need to deliver people to your website, you do this in one of 2 ways, you either leave your site as it is in the hope that eventually it will organically generate traffic or you can actively market your website to drive footfall. There are many ways to drive traffic to a site, from paid advertising on search engines such as Google, email marketing to social media marketing on Facebook & Twitter. Like most things in life, the more effort you put in, the more you are likely to get a return. Though if you’re unsure about how to best market your website, you can always speak to a reputable digital agency :)