Why Every Business Should Use MailChimp

In this day and age, it’s more important than ever for businesses to regularly communicate with their clients and prospects. Email marketing campaigns are a great way to achieve this but unfortunately, like many marketing mediums, there are so many different platforms to choose from and selecting the right one for your business can be tricky. With that in mind let me introduce you to MailChimp. Now the chances are that the name rings a bell, it’s a popular system and one we use here at Miltec Digital. In terms of an email platform it has everything, and in my opinion, there’s no reason for any small business not to be utilising it.

It’s easy to get started

Getting started with MailChimp couldn’t be easier, simple head over to www.mailchimp.com and follow the sign up process, all that’s required is your email address. Once you’ve signed up, it effortlessly runs you through the interface and tells you everything you need to know to get started.

Price

It’s free! To a certain point anyway. If you have under 2000 subscribers your account won’t cost you penny, you can’t complain about that! Once you go above the 2,000 subscriber threshold you will be charged roughly £0.02p per additional subscriber, which isn’t that much really. MailChimp also offers premium packages with advanced functionality such as email automation but let’s leave that for another day.

Built-in drag and drop templates

There are literally hundreds of pre built templates available in MailChimp, all with drag and drop systems that allows you to easily add your own content and imagery. You can build you own from scratch but unless your fluent in HTML & CSS you are unlikely to be doing any of that.

A comprehensive testing & preview system

Email clients such as Outlook can be a real pain when it comes to rendering emails. What looks good on your email system might look completely different on another. Thankfully MailChimp provides a system that allows you to test all aspects of your designs through an integrated preview function, which needless to say is rather useful!